PPC (Pay-Per-Click) is digital advertising in which advertisers bid on ad space and pay a fee for each click the ad generates. For example, if you do a Google search for a lawyer in your area, the first few results are almost always ads. This provides an immediate opportunity to increase your law firm’s online presence and reach interested potential clients who are actively looking for a lawyer.
But PPC can be complicated and expensive for lawyers. Recent research shows that the average cost per click ranges from $ 1 to $ 2, with more popular keywords costing up to $ 50 per click or more. Law firms across the country are bidding on keywords, making legal keywords the most expensive on the internet.
Despite these costs, PPC is very competitive for law firms. Without an effective strategy, in the worst case scenario, you could be throwing away money or at best getting poor returns. How do you make PPC a worthwhile investment for your law firm? Postali can help here.
Postali is a full-service legal marketing agency serving lawyers across the country not only as marketing partners but also as marketing trustees. As specialists who excel in the legal industry, Postali knows a thing or two about how to highlight ads and stay on top of the latest marketing tools and trends.
To get the most out of PPC for your law firm, Postali knows that an effective PPC strategy depends on your law firm’s needs and goals. Everyone knows that keywords convert with “lawyer” or “attorney”, but Postali knows the nuances of law-related searches and tests new terms to reach your audience. For example, in criminal defense, terms like “dismissed charges” could broaden case types at a lower cost and help you make PPC a worthwhile investment for your business.
Postali’s PPC process utilizes all of the features of digital advertising as a full-service legal marketing agency, including:
- Budget analysis
- Creative ad copy
- Mobile strategy
- Optimized ad planning
- Detailed tracking and analysis
- And more!
Postali will work with you directly to develop a bespoke and comprehensive approach that will help you identify your main goals and get the highest possible return on your investment.
How to get it
To learn more about Postali, PPC, and how Postali can improve your law firm’s visibility, visit postali.com today!
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