Search engine optimization, also known as SEO, refers to internet marketing techniques that are used to increase a website’s awareness or ranking in search engine results. It’s also the marketing initiative that many law firms are struggling with the most.
Many lawyers believe that if word of mouth and traditional advertising are still generating leads, they don’t need search engine optimization. This way of thinking only leads to missed opportunities. Potential law firms are searching for lawyers online more than ever, and an effective law firm SEO strategy is critical to any law firm’s success. Building an organic search presence through SEO can lead to significant growth and help law firms reach new clients. In short, brand development and business expansion are nigh on impossible without a well-designed SEO strategy.
How does a law firm start with SEO?
Most attorneys may be familiar with popular keywords related to their practice, but in today’s highly competitive legal marketplace, they need to know more. Over 200 factors contribute to SEO success. So if you only know the popular keywords, it won’t hurt. The first step to SEO success is to partner with a marketing partner who takes a multi-faceted approach to law firm SEO and incorporates SEO best practices into one comprehensive plan. That is exactly what Postali does.
As a full-service legal marketing agency serving lawyers across the country, Postali is making SEO the cornerstone of its digital marketing efforts. To do this, they work closely with their clients to develop bespoke SEO strategies based on their areas of activity, geography, and market landscape. Postali’s experience working with attorneys gives them a unique insight into search behavior that is specific to the legal industry so they know what is affecting the results.
Postali’s SEO process is comprehensive, transparent, and drives digital marketing efforts to maximize results. When law firms partner with Postali to implement an SEO strategy, they can expect:
- Thorough competition analysis and keyword research
- Strategic development and planning of content
- Extensive link building and public relations
- Local SEO, review and reputation management
- Technical SEO, page speed, and site structure considerations
- Video and image optimization
- Fully integrated SEO campaigns
- Analytics and Clear Goal Tracking
The strategies for achieving success can vary by market, but SEO works for any type of law firm. When you work with Postali as a marketing trustee, they share your goals and their SEO team works tirelessly to achieve them.
How to get it
To learn more about Postali, SEO, and how Postali can help your law firm gain a foothold, visit postali.com today!
Lawyerist is home to the world’s largest online community of individual and small lawyers. As part of our Lawyerist Lab program, we partner with attorneys to build more successful practices by implementing ideas from our bestselling The Small Firm Roadmap and our weekly Lawyerist Podcast.